Wonderful Wednesday...

Well it's been a extremely busy week for Phil and I. Now we're both back home respectively for a 2 week refresher we have time to recollect and line up our next adventure for what will be happening for the coming weeks, I figured the easiest way is to break it down by day. First up is Wednesday...

So the morning was filled with a trip over to the Barbican for a visit to 'My Agency' - an integrated agency, not quite the size of JWT but for what they lack in size, they make up for in personality and determination.

We met with Luke White, the Founder and Senior Creative Partner of the Agency - You may remember him from McCann's in London where he spent his last 10 years - 5 of which as the ECD there. What a interesting critique, he quickly flicked through our book before calling over Dave Newbold one of the Senior Creatives there to share in our ideas. As always some of our concepts took precedence over others, some a little confused whilst others sailed through with only minor constructive criticisms. The new 'back of the book' section went down a storm and gave them some insights as to what we were working on. However, the meeting wasn't all about our book but a good chat on what we had been up to, where we planned to go, and Luke shared some experiences he had been through along with some useful advice for along the way. 

To our surprise, Luke has asked us to come in as of the 25th, the day we get back down to London - well that's a Bank Holiday - so the 26th! to begin a placement. It's great knowing that once our short trip back home is over we'll have something to come back to. So we're looking forward to jumping straight in at the deep-end in a very different environment and once again seeing what we can come up with.

The afternoon was full of surprises... namely one i'd rather forget...

Bird Poo. Some say it's good lucky - but how can this be when you are sitting outside Y&R a mere 5 minutes before you're due to check in... A rustle of leaves followed by a light patter around me. Brilliant. All I can say is thank god for the new Dyson hand dryers!

Well once we'd made our way from the park and I had made some minor cleaning adjustments, we headed in to see Steve Moss & Jo Finch at Y&R. This crit turned out to be possibly one of the most informative meetings we have ever had. Having worked at AMV for several years and now at Y&R the guys certainly knew what they were talking about - when it came to defining strategies in your book. For every product there are possibly 5 different ways of selling an idea, but it is the strategy that defines it and makes it unique from those before. 

Pearl of Wisdom - Get those strategies absolutely watertight. They have leveled the playing field for us, telling exactly what we wanted to know, no sugar coating, brutal honest feedback - what works and what doesn't, what we should keep and what needs to go! It's so nice to have a crit where you actually want to go back and make a huge statement the second time around. We now have something big to aim for, counting down as of Wednesday night....