Thrilling Thursday...

Well thursday was equally as interesting, having not long finished such a big agency, we were on a mission to discover as much as possible, we wanted to seek out digital agencies, BTL & TTL agencies as well as the Above the Line agencies; to get some insight as to how they work differently to what we had experienced - Even if it was just to make our book more diverse and broaden our own ability, after all your advertising isn't down to the nature of the place you work but the people in it. 

First we were off to 42 Hoxton Square to check out the Kessels Kramer Outlet store to see its Creative Director Richard Walker, of W+K Amsterdam fame.  It was a strange place really, ultimately cool in its design - a multifunctional design/creative space that doubles up as a Gallery and Shop. It was literally the size of shop, where plywood met with cutting edge design and bright patterned wallpapers. 

Doors on wheels...

The whole place oozed - (what a horrible word) creativity, Richard had some very interesting things to say, our perception of our portfolio was quite traditional in the sense that it was the nature of our degree course and how we were directed in university, traditional medias at the helm with a dabble in the extended medias. He shared his opinions and advice which we will be taking to great consideration, but fundamentally, the biggest point that sticks in my mind was with regards to our traditional perception.

'Your ideas are quite the opposite in fact, but it is the executions that are traditional'

Much like Jo & Steve at Y&R, Richard Shared with us another secret that there are approximately 12 ways (not 5) of saying something and it's how you say it that makes your idea unique. This is something that will definitely influence our future contributions towards the book. What's more we were invited back in a month which will give us a chance to incorporate what we have learnt. 

The Afternoon was back off to JWT to see Simon & Hannah a Creative Team who we had worked with at the beginning of our placement. Nice to see familiar faces, as Phil mentioned there's a certain comfort about heading back to JWT, yet there is a certain strange feeling as well, although I couldn't explain it. 

Simon & Hannah were extremely busy as they had just had some work bought through by the client consisting of numerous TV ads, Online & Press executions to be done ASAP so we were grateful for the time they put aside for us. 

After a general chit chat, we had a chat about the book, the offered us some insight into the things they expect to see in the book and I always find it intriguing to hear the mixed feedback across the department even within the same agency. Fascinating. On the whole it was positive, the thing that really surprised me was that JWT is known firstly, for its TV & Press, and the both Hannah & Simon were striving for us to go beyond that. Any campaign that was not integrated was encouraged to do so, those that were solely digital based were encouraged to go into traditional.

It's a pretty exciting time for us, having fun, shaping our book - without any restraints - other than that of directing our book towards the agencies we one day aspire to work at.

Next up Funny Friday...