Pret A Manger...
Popular by association...
Does it really pay to borrow the identity of another brand? I can see how it has it's benefits, but I doubt people are really that silly to confuse the brands. Perhaps all they want is a coffee and if you serve it, they'll buy it... a worthy noticing no less.
Pret A Manger...
Costa Coffee...
Pret A Manger...
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4 comments:
I've just had a look at your online book.
What are you pitching yourself at now? Placement? Junior? Middle-weight?
You should pitch yourself as a junior and have a book containing;
Nike
DCSF
Observer
The Mirror Ascot
Clubcard
FHM
and one of your strategies but tarted up. Pester a designer from a previous agency to make one of them pretty. Maybe BIC, it's a good bit of integration.
Times are hard and it's no easier being hired as a junior than being hired from a placement, but there is no harm in giving your book to a few headhunters whilst you sit on placement, you never know.
Lidl do a quality "I Can't Believe it's Not Butter" imitation product called Butterlicious. Same type-face, package design, colours and everything.
I couldn't believe that butter wasn't "I Can't Believe It's Not Butter".
Guy.
I like you're portfolio - but sorry i disagree with bic, it's pretty week and seems to be the same print idea repeated, though you have then integrated it.
PS: I think you would be chancing it if you said midweight.
17:53 - it's weak not week. But it's not weak anyway.
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