Creatives in Suits...

Too many points of view? Something that we've learnt at our stint at JWT is that you have to be clear on what you want say - from the beginning. Although most of your direction as a junior/ placement team is given by your respective CD, you will receive a brief and it's the Creatives job to sift through often pages of literature to pick out the one crucial factor for your idea. Usually, it can be summed up in one line or even a single word. There can be unforeseen circumstances however... 

Incredibly funny, slightly unrealistic, well worth a few minutes of your time. 

Mike