On a lighter note, the Observer concept we were part of is airing out as we speak in preparation for this coming Sunday's Observer relaunch. Our print range will be supporting the TV by Ben & Rob. The campaign reflects the informed, considered opinion of the Observer; which takes a moment to think about what we say when compared to the daily, live by the second, media hype.
Examples of the 30 second ad & print can be found below...
As a result of our pitch work in the summer, the second part of COI campaign has recently arrived in cinemas near you. Paul & Angus have done an amazing job and in my opinion it exceeds the TV ad that came out in early Jan.
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