YCC UNITE//
We've been plugging this event a little while... an initiative from the Young Creative Council and a few others, a sort of creative social. There's no real rules to this first event just that if you turn up here, you'll find some junior/grad creatives and a few industry ones to boot. It's a bit of a free for all.
There's no real aim, it is what you make of it. People's thoughts on your book, a placement, a job if you're lucky, a good chit chat from people who have been where you've been fairly recently, a meet up for people in the same position as you.
There's a good number of people involved, so check it out here, if you want, and you've got nothing better to do then what's your excuse?
It's tonight. Late Notice. 7pm. At the Clachan, 34 Kingly Street, Soho, London W1B 5QH.
Google it.
More here
LEAGAS DELANEY//
Well, first things first, Leagas Delaney. It's been pretty crazy since day one, 7 weeks in, project after project and brief after brief, eating lunch at our desks, not ideal, but the usual for most creatives I'd expect. There definitely is no shortage of work, except for this very minute... hence why I'm writing this post now. Ohhh the irony.
I guess the main thing here is the variety, and working with someone new always takes a bit of getting used to but it's been good, more on that later. So far we've been working on a big vodka brand which seems to be big everywhere else but here... so the focus has been on global activity both on and offline. Also, working on Glenfiddich, the pitch was won earlier in the year, so there's been a heck of a lot going on with that just recently, some big fun ideas that will hopefully materialise somewhere along the line. A large hotel chain - and actually, the work has recently sent off to client so I'm waiting to hear on that one.
Also, we've been collaborating with a number of external companies which has very interesting, a number of brains sat round a table brainstorming (sorry, 'mind-mapping') always seems to be pretty fruitful.
There seems to be quite a few new hirings around the agency, the roles as diverse and the people, Which can only mean good things. We're in the creative limbo between briefs at the moment waiting for the inevitable client feedback! But it looks like we'll soon have some more work coming our way.
YOUNG TEAM OF THE YEAR//
The wanted ads. We were signed up and raring to go, had the day free from work by putting the extra hours throughout the week, then unfortunately we were completely blind-sided and as a result we had to switch to an incoming pitch - which ironically resulted in working the whole weekend anyway...
But hats off to @emily_churches over at theideabakery for coming first with her partner at HS&P Cate, and Jules (@earthrowl) & Gav, for coming runners up. The brief by all accounts was a good one this year, last year's one was a little bit of a squeeze - A local media brief for Stongbow... I'd expect the work to be up shortly and would be surprised if it wasn't accompanied by a viral like it was last year.
I'll post it up if/when.
CHIP SHOP AWARDS//
As you know from my earlier post, I entered the Chip Shop Awards for the second year running, after winning a Chip for the mobile category last year with Phil. This time I submitted more of a business proposal for Tesco called Clubcard Plus+ and I've been made it through to the final.
Now, there is a stereotype associated with the competition which I hate. It's humourous and a I've been known to have a good chuckle at some of the entries but the likes of 'Best Use of Bad Taste', 'Best use of Plagiarism' & 'Best use of Shocking Copy'. These I feel lower the tone and it's credibility.
Some of the other categories are quite clever however, 'Best use of an unusual medium', 'best work for a client you haven't got a hope in winning' & 'best work for a relative or friend'. My rule for it is, if it's a good idea that needs some recognition, enter it. I doubt I'd highlight the fact that I could write bad puns or rip off other people's work, but I understand why it's there. Some of it is actually sounds thinking.
They are doing well though, after being sued on numerous occasions for using brands without authorisation, they need all the funds they can get.
It's a laugh, it's funny, it's light-hearted. There's even a cheeky little entry fee, but the event this year is a rip off at £66 a ticket. If I'm lucky enough to get anything, please they can send it through the post this time. Who knows? They may even charge me for the postage...
SINGLE CREATIVES.com//
I also intend on putting up some helpful links, literature and thoughts for other Juniors / Grads starting out... if anyone has anything they think could be relevant then please see the email below.
Hopefully I'll work on it and bring it up to scratch sooner rather than later. If anyone is interested in being amongst the first to get their work showcased on the site drop us a little email to hello@singlecreatives.com
Spread the word.
BOOKS//
I'm a big fan of books. How stupid does that sound. ha. Not just picture books before you say it, but all sorts. I can't seem to ever read a single book at one time. This is partly due to my forgetfulness, I'll leave a book at work then have to read something else the next morning, and end up reading as many as 4/5 different books at any one time. I have a bit of a habit of visually tracking down book I like in say, somewhere like Waterstones, cheekily taking a picture and then ordering them off Amazon for the sake of a couple of quid it often seems worth the effort.
Recently, I've been reading Dave Trott's fairly newish book, amongst others... It's basically a series of his blog posts over at www.cstadvertising.com/blog with a few added extra's. If you're like me and you need something to read on the tube, you can pick up a hardcopy from amazon fairly cheapish.
Malcolm Gladwell - Blink - which I've just finished. Turns out it's more than just a pretty cover... I tried reading this before hit a lull around page 25. It's not only me though, this seems to be a theme with a couple of people I've spoken to. Insightful book if you can make it past page 25 without putting it off. A million case studies and the psychology and scientific analysis behind decision making... and course the odd product reference.
I'm currently looking for a couple of new books to read...
Anyone read any of these books out of interest? What did you think?
Everything Bad is Good for You - Steven Johnson
What the dog saw / The Tipping Point - Malcolm Gladwell
I've sort of done things a little backwards first reading Blink and failing. Then reading Outliers and then finally completing Blink...
Down and Out in Paris & London - George Orwell
HAMBURG//
So, there was an internal agency competition. The office over in Hamburg is soon to celebrate it's 10th year anniversary. They released this rather strange, slightly random film... It's no secret, you can find it online, so I'll post it anyway. Those crazy Germans! The response created a picture that was equally as random and congratulated them on their 10th or Xth (roman numerals) birthday.
Anyway I digress... the chance to fly out to Hamburg and join the party, all expenses paid. Nick & I entered two routes. The catch? We had to submit entries by the end of that day whilst juggling a deadline for the same time. I'll post up what we did later when we find out the result.
Things have gone a little quiet recently so we're not entirely sure what the outcome was... *gulp* we'll see.
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*possibly not.
Mike.
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