Phil doesn't smile for the Camera - he's 'thinking'.
From the end of the first week to the beginning of the third... but what happened to week two, I hear you ask?
It absolutely flew by, that's where it went. Into the a big gaping hole called time - it wasn't wasted though, briefs are falling on our desk one after another, we're knee deep in mountains of paper... on the desk, in the drawers, on the walls... pouring out of our earholes. [The photo doesn't really support this - it was from the 1st week] Perhaps we should tidy up a little? No really, it's not that bad. We seem to be making some progress, signing off on some Emirates stuff today, meetings, reviews, work in progress, late nights, strong tea [or coffee - Phil], burning hot days, fans buzzing and Tesco's for lunch.
The nice thing about Delaney's is that the people are so friendly (this is a re-occurring theme), the briefs are good, lots of opportunity to go outside of the requirements and put our own spin on things and Matt & Chris have been pushing us to nail those solid, simple thoughts to use as a spring board.
There was a nice chat from Magarida, here at Leagas, an overview of Cannes, not print & TV - as you'd expect, but a real push into the possibilities of utilising media for an explosive idea. Some truly integrated examples included AKQA's Eco:Drive for Fiat, 42 Entertainment's 'Why so serious' alternate reality game, pre-launch promotions for The Dark Knight & Tribal DDB's 'Carousel' for Philips - three very unique ways to stir up awareness.
We were due to start Wieden's on the 13th of July, it's now starting on the 20th, we were really cheeky - as we've been asked to stay here for a full month, which helps us follow some work through and tackle some new briefs before we start.
Coolz.
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2 comments:
why don't you guys use your time at wiedens to prove yourself and get onto their 6 month training scheme - it's paid and there is much more likely to be a job at the end of it.
Thanks for that, we'll certainly try...
Given a small window of opportunity we'd definitely snap it up.
Use the placement to get onto the platform... still a huge challenge and applicants would have already have been chosen by the time we get there...
If we can find a way to extend the month in any way we will...
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