Things move so fast...

Well, it certainly doesn't seem like a whole month since we turned up for our first day at Leagas Delaney. People say things move much quicker when you move from University to the 'big wide world,' but you won't truly appreciate this until that year has been and gone - and trust me it has gone phenomenally quickly.

Our time at Leagas has come to and end but it's gone really well, shifting from brief to brief, working on a whole manner of things. There were quite a few late nights... and early starts - there never seemed enough hours in the day, but it was very productive nonetheless.

This week we've been working on some charity campaigns, as well as Goodyear, Timberland & Nationwide, with a few other bits thrown in for good measure. Also, we've had the chance to work directly to Tim Delaney - one the legendary Copywriters of the British Ad world. Made famous for his passion for the job (temper - which we never saw) as well as his Timberland and Harrod's ads from back in the day. Our writing seems to have gone down well... Our usual approach is to churn out as many different ideas in the given time as possible. It turns out that all the thoughts/ ideas were sound, but his advice to us was that when you get a thought 'stick with it'. Stay with that thought for at least an hour. This will give you time to craft it, write as many variations as you can, then, and only then, if it's not working move on - but hopefully you will have formulated a good line. You need to give the idea time to develop and make sure you spend enough time to do it justice.

We can't thank the guys there enough for having us in. Some good news though, it's not over... Leagas have invited us back after Wieden's - so it's nice to know that we've done something right and knowing we've got something to come back to is always a bonus!

For now though, it's off to Wieden + Kennedy tomorrow - trust me, we're very excited.

Wish us luck!