A friend of mine showed me some quirky little films for a game launch called Portal 2. It's a pretty big thing by all accounts, but what a nice way to promote a game. The first two videos are more gameplay orientated ads but watch the 'Aperture Investment Opportunity Series' for some guaranteed giggles'. Really nicely written and engaging throughout.
I really like these from an entertainment perspective, but the new one certainly feels a bit more 'real' - I use that term loosely. The first one makes me think, oh that's cool - but then it gets a bit silly, the second I could actually see some idiot doing. Viral as a term seems to be overused these days, I wonder if the definition is clouded somewhat. I see a viral as something that has the capacity to entice you to pass it on to someone else... or post it on your blog, in which case I've done both. I always think they are there to question the norm but still in the realm of believability - cue the is it real or is it not debate. Surely anything to do with PR, Advertising or promotion of a product should endeavor to be viral? What do people think? YouTube seems the best place for natural 'virality' like the little kid playing the ukulele or the cat playing the piano (for a more recent reference). When associated to brands do they have to be entirely believable or just a bit of fun?
Here's a little something for you to take in while we resume our posting enthusiasm...
You have to hit up the link for the true experience - no embedding unfortunately....
Great little idea for Nintendo Wii's Warioland - 6 Months old and i've only just found out about it. What's more is that all links are still 100% useable!
I'm a Creative. Art Director. Writer at Inferno Ltd.
Here's where I generally brain dump, screen dump, deliberate about what to do next and basically, think about thinking. Although It's not the sort of blog where I post cool shit that other people have done. Unless it is REALLY REALLY bloody good. You can use Twitter for that.
I generally post on most days, except when I don't.
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