Between writing strategies and coming up with ideas we thought we needed to refresh our brains and seek inspiration elsewhere, what better way than the Red Bull Air race!? Well it's all over and what an event!
It always amazes me how Red Bull are gradually taking over the sponsorship of most extreme sporting events, from Skating and Snow sports to motor sports and even cliff diving. For weeks we've been touring around London with the Air Race ads popping up all over the place, well after seeing the Abu Dhabi race a few weeks back I was hooked. A sucker for advertising eh?
Smile - Your on Live TV
We managed to wangle some tickets and were stood in the perfect position with a view of the whole course. While the weather wasn't at its best, and couldn't decide whether it wanted to be bright sunshine or tipping down with rain it wasn't going to put any dampeners on this event.
Apologies for the lack quality - I knocked it down a notch so I didn't have to wait all year for it to upload & for the unsteadiness (hand held camera) - you never realise just how fast the race actually is whilst watching it on TV! This might give you an idea! and no it wasn't in fast forward.
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