Just a little thought that occurred to me, those of you who travel from Bethnal Green Station will noticed the recent arrival on a rather worn out looking guy, long 80s rock star like hair, denim top to toe - he sells the big issue.
Everyday, well almost, after a long day at work; low and behold he's there at the top of the stairs - by the exit...
His pitch goes something like this: "I'm homeless, big issue, I'm homeless!"
Come on, I thought the majority of people who sold the big issue were homeless, it doesn't make me feel sorry for him, it doesn't make me stop and buy a copy... in fact it does nothing. I am yet to see someone buy a copy.
What if the guy told it like it was, if you don't buy the big issue I will be foraging around in that bin outside that restaurant for food tonight... I need to sell a copy so I can buy a sewing kit to fix my sleeping bag so I don't freeze!
Obviously marketing himself isn't his immediate priority, but just a thought.
Mike.
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