The following collection of cards is the result of 3 months of time and living in South London. Yes, this is how many taxi cards I received through my front door in a mere 90 days. There are a few overlaps, duplications and what not, but there is a grand total of 48 cards.
Here's some things I picked up on, besides the fact that I get battered by taxi firms by way of my front door...
- Most of them have opted for the 'everythingyoucanfitonacard' option.
- White is the predominant colour.
- Most use stock images.
- One used a template from MS Word circa 95.
- Only one was done in a portrait layout.
- Most use the reverse for receipts.
- Only a few use colour double sided printing.
- 2 different brands used plastic printed cards.
- Only one uses the name and number and nothing else.
The 48 taxi cards:
The reverse:
The changes in business card design:
It's the best of a bad bunch if you ask me, but here are a couple of the more considered designs and have the best standout value in my opinion:
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