A bit of a cop out but the nicest ad I've seen for a little while from JWT.

Not too sure why, it's a really simple thought, must be the contrast between the sound and the visuals, a real nice combination for a perfect execution.

Dee Ell Kay Dubya...

Done in some serious time

 

Hopefully this will be a nice little read for your Monday morning curiousity - or your sunday night boredom... or perhaps not - either way you seem to be reading it... anyway...

The last couple of weeks have certainly been intense, with the work being more available here, than anywhere else we've been. The briefs have been coming thick and fast, ok, some of them aren't the most exciting but you can change that when you're working on them, it's a valuable experience and definitely gives us something to sink our teeth into. 

We've been quite lucky on the whole, we've been putting in the hours - and it seems to be paying off. With two tv ads through with the Mirror to date, another couple in production throughout this week, it all seems quite good. It's nice when you're working to tight briefs, the satisfaction and reward of being able to produce something certainly puts a smile across my face :)

Reflections

We've also been doing some bits for Sexual Health - I know - typical brief for a placement team, spend your whole student-life NOT doing condom ads, avoiding them in fact, you arrive at an agency and a Sexual Health brief drops on your desk. It's funny really, and not as bad as you'd think, with 4 or so press ads going through and some radio possibly running off the back of it, it has gone better than we could have expected. 

One thing though, we've definitely started getting used to 'client feedback'. From the small almost insignificant word changes, that have to be approved/ altered - to complete dismissals of work for no particular reason, other than it being too clever. A compliment in some aspects, I suppose, but it does leave you with a few late nights and frazzled brains. I've come to think it's a nice way of saying "it's not quite right" - without being to direct...

Perspective

From day one Rich & Rem made it clear to us that they were keeping an eye on a few teams, throughout the junior ranks, in order to get the best perception of Juniors, and as a result on Thursday - Guy & Sarah (who you may recognise from the blog world) joined us at DLKW for a while, who as it goes, are very nice people. I'm sure there will be many a late night shared between us this week.

Who knows how long we have left, whether we'll be invited back or when it will just come to and end, we're certainly being kept busy and things seem to be panning out okay... we'll have to wait and see where it goes.

Morrisons Viral

A brilliant little viral for Morrisons. :)

Daddy...

Just some trivial posting for your amusement, and my own of course - that is, until I can find the time to do a proper post about what we're up to.

Current status:

- Still at DLKW,

- Still working all the hours under the sun.

- Still getting loaded with briefs - which is full on, but welcome.

- Still forgetting to set my alarm.

- Mark Lund's leaving do.

- Good news, bad news...

- Another mini TV spot - hopefully more to come.

- The Uni of Lincoln end of Degree show.

...oh, and any other wonderfully useless information I can think of in the meantime.

A little thing called ICE.

Here's something that was brought to my attention a while back, so apologies if you're well ahead of the pack - or just me on this one... It's not really ad-like in the traditional sense, but an awareness campaign of sorts - perhaps someone can hook me up with surrounding material on the subject - I still think this is worth a mention... even if it's just for the sake of doing it...

The lowdown:

----------------------------------------------------------------------------------

Message from the Ambulance Service

We all carry our mobile phones with names & numbers stored in its memory. If we were to be involved in an accident or were taken ill, the people attending us would have our mobile phone but wouldn't know who to call. Yes, there are hundreds of numbers stored but which one is the contact person in case of an emergency? Hence this 'ICE' (In Case of Emergency) Campaign.

The concept of 'ICE' is catching on quickly. It is a method of contact during emergency situations. As mobile phones are carried by the majority of the population, all you need to do is store the number of a
contact person or persons who should be contacted during emergency under the name 'ICE' ( In Case Of Emergency). The idea was thought up by a
paramedic who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn't know which number
to call.

He therefore thought that it would be a good idea if there was a nationally recognised name for this purpose.

In an emergency situation, Emergency Service personnel and hospital Staff would be able to quickly contact the right person by simply dialling the number you have stored as 'ICE'.

Please forward this. It won't take too many 'forwards' before everybody will know about this. It really could save your life, or put a loved one's
mind at rest.

For more than one contact name simply enter ICE1, ICE2 and ICE3 etc.

PLEASE PASS THIS AROUND AS MANY PEOPLE AS POSSIBLE AS THIS CAN HELP IN AN EMERGENCY

-------------------------------------------------------------------

Why not do it? You've got nothing to lose....

EDIT: Found this...

Graduate Guide...

A little while ago, I promised I'd stick up this little graduate guide from Open Ad, NABS & Liz H... We picked it up about half way through our final year, perhaps it will be useful to someone...

Basically it's a Creative graduate, scrap that, Junior Creative handbook if you like, some points seems obvious, others not so much, but take it or leave as you will... everything from resources, finding a partner (that you get on with), industry advice, book pointers, getting out there, book crit tips, placement tips and then what to do once you've got your dream job... 

*We've not got to that bit yet...

Some of the people/places are a little dated, but the actual information is spot on. 

Hold on to it. It's useful.

Here's the linkage to download it...

Faster than you can say... 'Can you make some amendments'

Well it has been yet another, action-packed week full of things to do. Having been working on a variety of Briefs for the Mirror since we started over at DLKW - it was nice to get the first piece through. Saturday saw our first TV spot hit the screens, nothing major, I can't see it making us famous, but it certainly taught us a few things, a milestone for us at least. A nice learning curve though, to be getting past the ideas stage, selecting voice over candidates, getting them in only to be baffled by the fact that the voice they use - is actually their real voice, learning how the editing suites work both, Audio (over at Scramble in Soho) and Treacle's Video editing suite, I think we might have just about fluked it...

With a few more in the pipeline, if everything goes to plan, we could be in for a busy couple of weeks... and possibly a few more flash appearances. 

Things seem to be going well, we're putting in the hours which, thankfully, seem to be paying off, and the possibility of having one of our spec ideas picked up by the creative heads, it can only mean good things. 

Plus, there's a Tesco's around the corner which keeps us fueled with cheap food throughout the day. Can't be bad eh?

Now though, it's the start of a new week and time to knuckle down once more.  We're still trying to be cheeky and squeeze in the odd crit here and there over lunch breaks, but there never seems enough hours in the day!

A game for the Friday lunch break...

Here's a nice little, highly addictive game... seems appropriate given the current pandemic.

Check it out here