01-09

Phil in my American Football Helmet - A moment of distraction

We've had a busy couple of weeks and with our placement at Iris just around the corner we've been making most of our 'free' time. As previously mentioned we've been making our way over to NABS most days - squeezing in crits as much we much.

We've been to WCRS, W+K (twice), AIS, Play, TBWA. A real wide range to be honest. The feedback has been great! Some work has generally been doing well, opinions on others has been varied. The weeks are flying on by!

It's funny really. We left university back in June with a book full of Press Ads and ambient ideas but that's about it - no massively integrated campaigns, no emphasis in digital, no TV & and no radio.

Some little logo thing we did back in uni

A lot has changed - the biggest bit of feedback we received back then was to amend this. We have. Almost to the point that we've tipped the scales - now we're trying with an emphasis to get some good print ads back in our book! Where's the balance? - it's different for everyone I think, depending on the type of agencies you want to work for.

It's true - unless people change of course.

For us, it's about getting the big ideas and varying the media depending on where the idea leads. For us at least, it doesn't matter where it starts, if it starts in digital, fine. In print, fine. If it won't work in a particular media, fine. We think it's o.k. for an Idea to just live in on medium. Our book is miles better than what it was, it's still a big work in progress as always but we're glad with the way things are going.

So we're off to DDB Tomorrow - we'll see how it goes.