Big Do's or Little Do's...

The first time I saw Tony Davidson was at the 'Six of the Best' lectures whilst I was at Uni, a series of lectures that seemed to have disappeared in the last couple of years... with some top talent presenting such as John Hegarty, Martin Lambie-nairn, Daljit Singh & Patrick Burgoyne, it was a mere bargain at just £5 to get in.

But here's something new, a nice little lecture by the infamous Tony D - if you haven't met him/ seen him before it's certainly worth a watch, the bulk of his presentation is a tribute to his Dad... as you'll see creative ingenuity certainly runs in the family...(Just click on the picture).

It's a 'Swoosh' not a 'tick'...

Things have gone in an unexpected direction this last week. We received some good news that a project we've been working on for the last few weeks has got the initial nod from the powers that be (as for the brand - the clue is in the picture). So... we're currently wading through the initial stages of production. Towards the end of last week we flashed a script in front of a few carefully selected directors, they seemed excited about the potential of the concept and we're just in the process of getting first batch of treatments back.

It suddenly seems a little strange being on the flip side of the ideas process, although we're still very much in control of what happens - it's nice to see how a Director can take our thoughts and run with them. All of a sudden you are faced with having to do it for real, that floating thought needs to be grounded both in a technical and conceptual way and suddenly everything comes out of the woodwork. Cue the production process.

I must say it's all very exciting.

It's now looking like we're going to be staying at Wieden's for the duration of the shoot, but in the meantime we'll hopefully tackle a couple of other briefs, see if we can latch onto something else.