If you've ever really wondered just how to stop interrupting what people are interested in and become said interest, I think Duval Guillaume are spot on here.
Check out the TV spot here
How many times have you accidently dialled a number in your phonebook without knowing it? A few i'm guessing. The clever chaps at Duval Guillaume in association with the Belgian League for the Blind have picked up on something from everyday life - a truth, that could help to assist blind, visually impaired and partially sighted people from the daily obstacles they face.
The site is only available in Dutch or French
Enter a blind call - It's all pretty simple really, you add the number '070 22 22 30' to your phonebook under the contact name: 'A Blind Call' and next time you accidentally call the first addressee in your phonebook it donates the proceeds of the call (A maximum €0.75 - I might add) to the Belgium League for the Blind. Clever huh?
The whole campaign is anticipated to run until the end of the year 31-12-2008, so do the League for the blind and 'Aarron'* a favour!
*Aarron being a likely candidate for the first contact in your phonebook.
Mike.
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