For a laugh...

Our Nike film spoofed by one of Britain's top comedians* doesn't seem to have done badly on the PR front. Nice. More here

*subject to personal opinion.

Mike sans Phil.

So... unfortunately, our time at W+K has come to an end.  It's been a hectic 7 months but we've definitely got something to show for our time there. Following a chat with Tony & Kim, in light of changes happening, their focus is on the senior ranks at Wieden + Kennedy

As much as there was no longer a permanent role on offer, they did express that based on our performance in our work and ideas, that if there was work, they would like to keep us around. As a result, we are now on the freelance roster for W+K should any suitable projects come up in the near future.

A big thanks to all the guys who helped us achieve what did whilst we were there. You are some really talented people and I look forward to working with you sometime in the future.

This may come as a surprise to some of you... but the dynamics between Phil and I have shifted, we realised our ambitions are different and have decided to go our separate ways. we've had some fun times, he's a good bloke, but I think he now feels this industry may not be for him.

As for me, I will be continuing on my path and hopefully it will pay off in the end. I am left filled with optimism and unexpected yet exciting possibilities. I don't know where I'll end up, but I know this is what I want to do, so we'll see.

In the meantime, if there are any enthusiastic & passionate single creatives out there who want to get in touch feel free :)

// Inbox:
mike@mikeandphil.co.uk
mlcuthell@hotmail.com

// Twitter:
@mlcuthell

// Chit-chat:
+44 (0)791 910 4930

For those regular followers, I will in be continuing the blog but under a new title, of course. I will get a redirection set up to the new blog in due course. For the time being however, I may continue to post a few bits up here.

All the best & good luck to Phil for the future.

Mike.

Observer Relaunch...

On a lighter note, the Observer concept we were part of is airing out as we speak in preparation for this coming Sunday's Observer relaunch. Our print range will be supporting the TV by Ben & Rob. The campaign reflects the informed, considered opinion of the Observer; which takes a moment to think about what we say when compared to the daily, live by the second, media hype.

Examples of the 30 second ad & print can be found below...

As a result of our pitch work in the summer, the second part of  COI campaign has recently arrived in cinemas near you. Paul & Angus have done an amazing job and in my opinion it exceeds the TV ad that came out in early Jan. 

Battle of the Blogs...

Best Creative Blog

The journey is finally over. It was fierce, it was close, we stood level for a long time, but we seemed to clinch it right at the last minute. A big thanks to all those who voted for us, we are ever so grateful. A nod to Emily at theideabakery for a nail biting finish.

Oi! get down from there...

These adverts are lovely from an art direction perspective, simple and a little different to the usual style. A faint whiff of 'Keep Calm and Carry On' about them, which cropped up when the posters were released.


If only all criminals caught in the act genuinely gave themselves up that easily.

Why...

Sorting through the 'bottom drawer' of ideas. Found this little beaut that I knocked up a while ago.

Noticing...

We notice things... we sometimes post them on here, here's a notice about noticing something we noticed.

If you like noticings it maybe be worth checking this site out.