We all know it's not easy coming up with great ads, in fact choosing a product that already has fantastic advertising is usually a bad idea. Even if your ad is brilliant it's somewhat overshadowed by that ad that has already run.
My point for posting this is that way back when, when we first came down to London with our first examples of work we had some work for Loctite Superglue. Although the work itself was well received, always causing a chuckle and cutting away at some of those nervous silences that often arise in critiques - you can never get away from that amazing ad that already exists - that becomes the topic of conversation not your shiny new ad.
Here's the reason we were told to avoid having it in our book - and this was done in 1970 imagine what you would have to do now! Apologies for the low quality, screenshots are all I could get - if anyone has a link for the film I'd appreciate it.
...and it's follow up. 'Still going strong'.
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