Showing posts with label Exhibition. Show all posts
Showing posts with label Exhibition. Show all posts

Digital Shoreditch - Part II

I realised I haven't posted part one up yet, but I'll get around to that.
A couple of weekends ago I went to the 'Digital to Analogue and Back again' workshop put on my London Metropolitan University (& Digital Shoreditch)...

The day included playing with 3D printers (all the rage right now) - printing in 3D, scanning objects in 3D and messing around with some digital imaging software. I'm going to completely geek out now, but I thought this session was wicked, having studied product design before advertising, I love seeing objects materialise into 3D from designs on scraps of paper...

3D Printing.

The first about this that amazed me was the level of detail that you can print to, this first example was printed using some 3D modelling software like Maya to create the object and then your standard but not an industrial sized 3D printer. The printer then uses a layering technique much like a normal printer... but with layers of glue and a plaster like dust... when put together they form the desired objects... if you look close enough you can see each individual layer on the objects.

I was stunned by this stuff, I thought 3D was fairly primitive, but this just blew me away. The first couple of images were created in Maya but look as if it's been plucked from the depths of the ocean somewhere. Anyone want to join me in a business producing rare 'fake' coral? The level of detail is phenomenal.

   

It's also possible to make some more solid object that aren't so fragile, take this key door stop for example. Talking to one of the developers this stuff does take a long time to print... From what I could gather something like this could take up to 25 hours for this one object... and that's with no idea of the costs... practical, perhaps not, cool... definitely.


It's also possible to create objects a lot quicker but with a lower level of detail using styrofoam, take this Ostrich head for example, having played, sanded and crafted this stuff myself, it's quite nice to know that a 3D printer can do most of the hard work for you and just leave a little bit of sanding for you to do at the backend.


3D Scanning & Digital Image Mapping.

The process was really quite simple, you can build a basic rig for under £500 but, the price does reflect the quality, it's built from a projector and a laser pointer device of some description, I'm not up on the tech but it really was quite basic, you then needed a convertor to rig and map the imaging... don't ask me about that either.


Once you've got the gear, you just sit down, it's like having your photo taken, but with a REALLY REALLY bright flash that stays on for a couple of seconds... The more still you stay the better quality the render.




The technology finds it quite difficult to map dark areas and reflective surfaces hence why there are some loose areas that end up looking quite 'bitty'. To be honest I quite liked this effect and ended up playing with some more styles. It gives the effect of the sandman, as if you were being blown away like little particles like dust.





The interesting thing is that once the image is digitalised you can pan round it, as you can see I became a little snap happy. It literally shoots from two angles and maps (in this case) a face and chops it up like and grip before using the reference points to render it on screen.

...and in case you're wondering, this is what the inside of my face looks like...




There are a range of viewing types, black and white, neutral palettes and this actually quite cool multi-colour platform (not the technical term) that allows you to see the contours and reflection of light from the face. Facebook profile picture... I think so.


Here's a couple of shots of Dan, one of my mates, who has a face way more suitable for 3D Scanning... apparently. He can sit still for longer than me. Check out his eyes in the shot below... Dead to the world.





Sony World Photographer's Exhibition

The world amateur photography exhibition sponsored by Sony. It's on until the 22nd of May (Which is this weekend, I think).

It's a bit of a steep £7.50 if you're not a student or an old person... I'd give it a 6/10, but check it out if you're a photography fan. It it was a £5 it may have got a 7/10. I'm not really selling it am I? There's a couple of really nice shots, but I'm not going to ruin it for you...

Ironically, I managed to grab a couple of shots, before I was told I wasn't allowed to take photos at a photography exhibition.

This was the coolest thing there, the installation sponsored by Sony was a range of offset TV brought together as a single canvas depicting some of the work.




Oh and it's at Somerset House.


New Blood 2008 Highlights.




Well, if I am honest, I didn't really know what to expect when I got there, we arrived near enough on time for the Private View on Monday Night and had a good look around - Initially I learnt that the shear amount of graphic design & illustration far out weighs that of any advertising on display.

On the whole I was expected to be blown out of the water by the standard of the work, considering this is a showcase of the best academia from around the UK - possibly further - I didn't come away needing a change of underwear and wanting to crawl into a hole somewhere. There was a lot of advertising stuff I just didn't get, I'm sure people might say the same about a couple of bits of our work, but that's that. However, there were certainly a few gems that I was rather jealous of. 

Like the true photographer I am, I left my camera at home, so have added a few photos straight off my phone.

University of Lincoln BA (Hons) Creative Advertising Display Wall


No idea what stand this one was from, but I felt at the visual simplicity was brilliant. Slightly envious - if anyone happens to know who this is then let me know and i'll credit them where possible.



This one I find especially amusing, a business card to put if your wallet ensuring if it's stolen you'd have the last laugh. If only the guy who took the photo had managed to get the other side of the business card I'd liked to have seen some more of his/her stuff.


Although it does resemble that of a computer arts magazine cover - I loved it, a stunning, vibrant, crisp piece of work from a few stands down, the backlight simply added to the work - again, if i'd had half a clue, maybe i'd have remembered its creator! Hats off.


On the whole the experience was good, we were given some contact details and have lined up a few things as a result. I managed to hook up with some friends from my College foundation course - a good few years back, people from the Watford interviews and a couple of friends from other Universities across the UK who were exhibiting. Finished off at the pub for a quick pint before heading off with an early start the next day.

Mike.



D&AD New Blood 2008



Roll on the 23rd - 25th.

Why you ask? Incase you missed the title it's D&AD's New Blood Exhibition.

For those of you who don't know what it's all about here's the gist of it:

"It's a showcase of the best new creative talent. Over 100 college and university courses teaching design, advertising, digital media, visual communications and related crafts fields exhibit the work of their best graduates".

A few of us from up here in Lincoln have been asked to exhibit on behalf of our degree course, BA (Hons) Creative Advertising. It's a big honour so we're pretty chuffed. 

The event runs from 10:00am - 4.00pm @ Earl's Court, Brompton Hall, London, SW5 9TA.

If there's any other details we'll let you know!

The 2007 highlights can be found here

Mike.



Thank **** for Advertising!

Ok, so a little more than a week has passed.

So we figured we would make up for it by posting a couple of times this week!

Now, when I think about we should probably have posted this one a little sooner but our end of degree BA (Hons) Creative Advertising exhibition is tomorrow - Sorry for the late notice.

Here are the details if anyone happens to read it at the last minute:


'Thank **** for Advertising!'

BA (Hons) Creative Advertising Final Year Show.

"We all knew what we wanted to be when we grew up. Some of us dreamt of being a vet or a cowboy; others one day hoped to travel into space or even turn into a ladybird! However, as we grew older and wiser we began to realise that maybe our true calling lay elsewhere. Fortunately we discovered something better - we found Creative Advertising!"

Private View: Friday 23rd May 2008 @ 7.30pm

Open to the Public: Saturday 24th May; Tuesday 27th May - Friday 30th May @ 10.30am - 4.00pm.

Lincoln School of Art & Design,
Thomas Parker House,
13 - 14 Silver Street,
Lincoln LN2 1HJ

Tel: 01522 895109
www.lincoln.ac.uk

A couple of pictures and a hint of humour - at our expense of course.

Mike.

Phil - Wanted to work for the RSPCA.

Mike - Wanted to be a Cowboy Gunslinger.